The Trade Promotion market is a subset of the Advertising and Marketing industry. It is focused on the promotion of products and services to retailers, wholesalers, and other businesses. Trade Promotion activities include in-store displays, product sampling, and other promotional activities. It is a key component of the marketing mix, as it helps to increase sales and build brand loyalty. Trade Promotion is often used in conjunction with other marketing activities, such as advertising, public relations, and digital marketing. It is also used to drive sales in specific markets or regions. Companies in the Trade Promotion market include Nielsen, IRI, Acosta, Advantage Solutions, and Catalina Marketing. Show Less Read more
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