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Asia Pacific Customer Analytics Market By Component, By Type, By Deployment Type, By Data Source, By Industry Vertical, By Country, Industry Analysis and Forecast, 2020 - 2026

  • ID: 5026292
  • Report
  • April 2020
  • Region: Asia Pacific
  • 161 pages
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
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FEATURED COMPANIES

  • Accenture PLC
  • Adobe, Inc.
  • Google, Inc.
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • MORE
The Asia Pacific Customer Analytics Market is expected to witness market growth of 21.5% CAGR during the forecast period (2020-2026).

To evaluate customer experience that is also referred to as customer journey, an analytical method called customer journey analytics is related. The tool contains information that is compiled to demonstrate how a consumer communicates with a company or brand over a period of time. Customer journey analytics provides the opportunity to understand precisely how a consumer thinks, feels and responds at each stage of the journey and also what stage of the journey is causing concern or frustration.

Customer journey analytics uses a combination of technology that incorporates channel-wide communication logic that automatically provides a purpose for all consumer interactions based on speech, text, desktop and transaction analytics. It tracks where customers began, and where their interactions ended. Contact sequencing, which recognizes the consumer and links the dots between them in every contact and transaction. Predictive analytics detects and analyzes trends of cross-channel behaviour, allowing potential calls to be made and consumer effort reduced.

Based on Component, the market is segmented into Solution and Services. Based on Type, the market is segmented into Brand & Campaign Management, Customer Behavioral Analysis & Churn Management and Product Management & Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Data Source, the market is segmented into Web, Smartphone, Email, Social Media, Store & Call Center and Others. Based on Industry Vertical, the market is segmented into BFSI, IT & Telecom, Healthcare, Retail & eCommerce, Government & Defense, Media & Entertainment, Manufacturing and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google, Inc., SAP SE, Teradata Corporation, SAS Institute, Inc., Adobe, Inc., Salesforce.com, Inc., Microsoft Corporation, Oracle Corporation, IBM Corporation, Accenture PLC.

Scope of the Study

Market Segmentation:

By Component
  • Solution
  • Services
By Type
  • Brand & Campaign Management
  • Customer Behavioral Analysis & Churn Management
  • Product Management & Others
By Deployment Type
  • On-premise
  • Cloud
By Data Source
  • Web
  • Smartphone
  • Email
  • Social Media
  • Store & Call Center
  • Others
By Industry Vertical
  • BFSI
  • IT & Telecom
  • Healthcare
  • Retail & eCommerce
  • Government & Defense
  • Media & Entertainment
  • Manufacturing
  • Others
By Country
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
Companies Profiled:
  • Google, Inc.
  • SAP SE
  • Teradata Corporation
  • SAS Institute, Inc.
  • Adobe, Inc.
  • Salesforce.com, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • IBM Corporation
  • Accenture PLC
Unique Offerings from the Publisher:
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Accenture PLC
  • Adobe, Inc.
  • Google, Inc.
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • MORE
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Customer Analytics Market, by Component
1.4.2 Asia Pacific Customer Analytics Market, by Type
1.4.3 Asia Pacific Customer Analytics Market, by Deployment Type
1.4.4 Asia Pacific Customer Analytics Market, by Data Source
1.4.5 Asia Pacific Customer Analytics Market, by Industry Vertical
1.4.6 Asia Pacific Customer Analytics Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Geographical Expansions
3.2.4 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2019)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2016, Jun - 2020,Mar) Leading Players

Chapter 4. Asia Pacific Customer Analytics Market by Component
4.1 Asia Pacific Customer Analytics Solution Market by Country
4.2 Asia Pacific Customer Analytics Services Market by Country

Chapter 5. Asia Pacific Customer Analytics Market by Industry Vertical
5.1 Asia Pacific BFSI Customer Analytics Market by Country
5.2 Asia Pacific IT & Telecom Customer Analytics Market by Country
5.3 Asia Pacific Healthcare Customer Analytics Market by Country
5.4 Asia Pacific Retail & eCommerce Customer Analytics Market by Country
5.5 Asia Pacific Government & Defense Customer Analytics Market by Country
5.6 Asia Pacific Media & Entertainment Customer Analytics Market by Country
5.7 Asia Pacific Manufacturing Customer Analytics Market by Country
5.8 Asia Pacific Other Industry Vertical Customer Analytics Market by Country

Chapter 6. Asia Pacific Customer Analytics Market by Type
6.1 Asia Pacific Customer Analytics Brand & Campaign Management Market by Country
6.2 Asia Pacific Customer Analytics Customer Behavioral Analysis & Churn Management Market by Country
6.3 Asia Pacific Customer Analytics Product Management & Others Market by Country

Chapter 7. Asia Pacific Customer Analytics Market by Deployment Type
7.1 Asia Pacific On-premise Customer Analytics Market by Country
7.2 Asia Pacific Cloud Customer Analytics Market by Country

Chapter 8. Asia Pacific Customer Analytics Market by Data Source
8.1 Asia Pacific Web Customer Analytics Market by Country
8.2 Asia Pacific Smartphone Customer Analytics Market by Country
8.3 Asia Pacific Email Customer Analytics Market by Country
8.4 Asia Pacific Social Media Customer Analytics Market by Country
8.5 Asia Pacific Store & Call Center Customer Analytics Market by Country
8.6 Asia Pacific Others Customer Analytics Market by Country

Chapter 9. Asia Pacific Customer Analytics Market by Country
9.1 China Customer Analytics Market
9.1.1 China Customer Analytics Market by Component
9.1.2 China Customer Analytics Market by Industry Vertical
9.1.3 China Customer Analytics Market by Type
9.1.4 China Customer Analytics Market by Deployment Type
9.1.5 China Customer Analytics Market by Data Source
9.2 Japan Customer Analytics Market
9.2.1 Japan Customer Analytics Market by Component
9.2.2 Japan Customer Analytics Market by Industry Vertical
9.2.3 Japan Customer Analytics Market by Type
9.2.4 Japan Customer Analytics Market by Deployment Type
9.2.5 Japan Customer Analytics Market by Data Source
9.3 India Customer Analytics Market
9.3.1 India Customer Analytics Market by Component
9.3.2 India Customer Analytics Market by Industry Vertical
9.3.3 India Customer Analytics Market by Type
9.3.4 India Customer Analytics Market by Deployment Type
9.3.5 India Customer Analytics Market by Data Source
9.4 South Korea Customer Analytics Market
9.4.1 South Korea Customer Analytics Market by Component
9.4.2 South Korea Customer Analytics Market by Industry Vertical
9.4.3 South Korea Customer Analytics Market by Type
9.4.4 South Korea Customer Analytics Market by Deployment Type
9.4.5 South Korea Customer Analytics Market by Data Source
9.5 Singapore Customer Analytics Market
9.5.1 Singapore Customer Analytics Market by Component
9.5.2 Singapore Customer Analytics Market by Industry Vertical
9.5.3 Singapore Customer Analytics Market by Type
9.5.4 Singapore Customer Analytics Market by Deployment Type
9.5.5 Singapore Customer Analytics Market by Data Source
9.6 Malaysia Customer Analytics Market
9.6.1 Malaysia Customer Analytics Market by Component
9.6.2 Malaysia Customer Analytics Market by Industry Vertical
9.6.3 Malaysia Customer Analytics Market by Type
9.6.4 Malaysia Customer Analytics Market by Deployment Type
9.6.5 Malaysia Customer Analytics Market by Data Source
9.7 Rest of Asia Pacific Customer Analytics Market
9.7.1 Rest of Asia Pacific Customer Analytics Market by Component
9.7.2 Rest of Asia Pacific Customer Analytics Market by Industry Vertical
9.7.3 Rest of Asia Pacific Customer Analytics Market by Type
9.7.4 Rest of Asia Pacific Customer Analytics Market by Deployment Type
9.7.5 Rest of Asia Pacific Customer Analytics Market by Data Source

Chapter 10. Company Profiles
10.1 Google, Inc.
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.5.2 Acquisition and Mergers:
10.1.6 SWOT Analysis
10.2 SAP SE
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expense
10.2.5 Recent strategies and developments:
10.2.5.1 Partnerships, Collaborations, and Agreements:
10.2.5.2 Acquisition and Mergers:
10.2.5.3 Product Launches and Product Expansions:
10.2.6 SWOT Analysis
10.3 Teradata Corporation
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Regional Analysis
10.3.4 Research & Development Expense
10.3.5 Recent strategies and developments:
10.3.5.1 Partnerships, Collaborations, and Agreements:
10.3.5.2 Product Launches and Product Expansions:
10.3.6 SWOT Analysis
10.4 SAS Institute, Inc.
10.4.1 Company Overview
10.4.2 Recent strategies and developments:
10.4.2.1 Partnerships, Collaborations, and Agreements:
10.5 Adobe, Inc.
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental and Regional Analysis
10.5.4 Research & Development Expense
10.5.5 Recent strategies and developments:
10.5.5.1 Partnerships, Collaborations, and Agreements:
10.5.5.2 Product Launches and Product Expansions:
10.5.6 SWOT Analysis
10.6 Salesforce.com, Inc.
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Regional Analysis
10.6.4 Research & Development Expense
10.6.5 Recent strategies and developments:
10.6.5.1 Partnerships, Collaborations, and Agreements:
10.6.5.2 Acquisition and Mergers:
10.6.5.3 Product Launches and Product Expansions:
10.6.6 SWOT Analysis
10.7 Microsoft Corporation
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.4 Research & Development Expenses
10.7.5 Recent strategies and developments:
10.7.5.1 Partnerships, Collaborations, and Agreements:
10.7.5.2 Acquisition and Mergers:
10.7.6 SWOT Analysis
10.8 Oracle Corporation
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Segmental and Regional Analysis
10.8.4 Research & Development Expense
10.8.5 Recent strategies and developments:
10.8.5.1 Product Launches and Product Expansions:
10.8.6 SWOT Analysis
10.9 IBM Corporation
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Regional & Segmental Analysis
10.9.4 Research & Development Expenses
10.9.5 Recent strategies and developments:
10.9.5.1 Partnerships, Collaborations, and Agreements::
10.9.6 SWOT Analysis
10.1 Accenture PLC
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Segmental and Regional Analysis
10.10.4 Research & Development Expenses
10.10.5 Recent strategies and developments:
10.10.5.1 Acquisition and Mergers:
10.10.5.2 Product Launches and Product Expansions:
10.10.5.3 Geographical Expansions:
10.10.6 SWOT Analysis
Note: Product cover images may vary from those shown
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  • Google, Inc.
  • SAP SE
  • Teradata Corporation
  • SAS Institute, Inc.
  • Adobe, Inc.
  • Salesforce.com, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • IBM Corporation
  • Accenture PLC
Note: Product cover images may vary from those shown
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