The Asia Pacific Customer Analytics Market is expected to witness market growth of 21.5% CAGR during the forecast period (2020-2026).
To evaluate customer experience that is also referred to as customer journey, an analytical method called customer journey analytics is related. The tool contains information that is compiled to demonstrate how a consumer communicates with a company or brand over a period of time. Customer journey analytics provides the opportunity to understand precisely how a consumer thinks, feels and responds at each stage of the journey and also what stage of the journey is causing concern or frustration.
Customer journey analytics uses a combination of technology that incorporates channel-wide communication logic that automatically provides a purpose for all consumer interactions based on speech, text, desktop and transaction analytics. It tracks where customers began, and where their interactions ended. Contact sequencing, which recognizes the consumer and links the dots between them in every contact and transaction. Predictive analytics detects and analyzes trends of cross-channel behaviour, allowing potential calls to be made and consumer effort reduced.
Based on Component, the market is segmented into Solution and Services. Based on Type, the market is segmented into Brand & Campaign Management, Customer Behavioral Analysis & Churn Management and Product Management & Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Data Source, the market is segmented into Web, Smartphone, Email, Social Media, Store & Call Center and Others. Based on Industry Vertical, the market is segmented into BFSI, IT & Telecom, Healthcare, Retail & eCommerce, Government & Defense, Media & Entertainment, Manufacturing and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google, Inc., SAP SE, Teradata Corporation, SAS Institute, Inc., Adobe, Inc., Salesforce.com, Inc., Microsoft Corporation, Oracle Corporation, IBM Corporation, Accenture PLC.
Scope of the Study
Market Segmentation:
By Component
By Type
By Deployment Type
By Data Source
By Industry Vertical
By Country
Companies Profiled:
Unique Offerings from the Publisher:
To evaluate customer experience that is also referred to as customer journey, an analytical method called customer journey analytics is related. The tool contains information that is compiled to demonstrate how a consumer communicates with a company or brand over a period of time. Customer journey analytics provides the opportunity to understand precisely how a consumer thinks, feels and responds at each stage of the journey and also what stage of the journey is causing concern or frustration.
Customer journey analytics uses a combination of technology that incorporates channel-wide communication logic that automatically provides a purpose for all consumer interactions based on speech, text, desktop and transaction analytics. It tracks where customers began, and where their interactions ended. Contact sequencing, which recognizes the consumer and links the dots between them in every contact and transaction. Predictive analytics detects and analyzes trends of cross-channel behaviour, allowing potential calls to be made and consumer effort reduced.
Based on Component, the market is segmented into Solution and Services. Based on Type, the market is segmented into Brand & Campaign Management, Customer Behavioral Analysis & Churn Management and Product Management & Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Data Source, the market is segmented into Web, Smartphone, Email, Social Media, Store & Call Center and Others. Based on Industry Vertical, the market is segmented into BFSI, IT & Telecom, Healthcare, Retail & eCommerce, Government & Defense, Media & Entertainment, Manufacturing and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google, Inc., SAP SE, Teradata Corporation, SAS Institute, Inc., Adobe, Inc., Salesforce.com, Inc., Microsoft Corporation, Oracle Corporation, IBM Corporation, Accenture PLC.
Scope of the Study
Market Segmentation:
By Component
- Solution
- Services
By Type
- Brand & Campaign Management
- Customer Behavioral Analysis & Churn Management
- Product Management & Others
By Deployment Type
- On-premise
- Cloud
By Data Source
- Web
- Smartphone
- Social Media
- Store & Call Center
- Others
By Industry Vertical
- BFSI
- IT & Telecom
- Healthcare
- Retail & eCommerce
- Government & Defense
- Media & Entertainment
- Manufacturing
- Others
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Companies Profiled:
- Google, Inc.
- SAP SE
- Teradata Corporation
- SAS Institute, Inc.
- Adobe, Inc.
- Salesforce.com, Inc.
- Microsoft Corporation
- Oracle Corporation
- IBM Corporation
- Accenture PLC
Unique Offerings from the Publisher:
- Exhaustive coverage
- Highest number of market tables and figures
- Subscription based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market Overview
Chapter 3. Competition Analysis - Global
Chapter 4. Asia Pacific Customer Analytics Market by Component
Chapter 5. Asia Pacific Customer Analytics Market by Industry Vertical
Chapter 6. Asia Pacific Customer Analytics Market by Type
Chapter 7. Asia Pacific Customer Analytics Market by Deployment Type
Chapter 8. Asia Pacific Customer Analytics Market by Data Source
Chapter 9. Asia Pacific Customer Analytics Market by Country
Chapter 10. Company Profiles
Companies Mentioned
- Google, Inc.
- SAP SE
- Teradata Corporation
- SAS Institute, Inc.
- Adobe, Inc.
- Salesforce.com, Inc.
- Microsoft Corporation
- Oracle Corporation
- IBM Corporation
- Accenture PLC
Methodology
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