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The Influencer market is a subset of the Advertising and Marketing industry that focuses on leveraging the reach and influence of social media personalities to promote products and services. Influencers are typically individuals with a large following on social media platforms such as Instagram, YouTube, and Twitter. They are often seen as more authentic and trustworthy than traditional advertising, and can be used to target specific audiences.
The Influencer market has grown rapidly in recent years, with many companies now offering services to help brands identify and collaborate with the right influencers. These services range from helping brands find influencers to managing campaigns and tracking performance.
Some companies in the Influencer market include IZEA, AspireIQ, Upfluence, Klear, and Traackr. Show Less Read more