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Experiential marketing is a form of advertising and marketing that focuses on creating memorable experiences for consumers. It is designed to engage customers in a more meaningful way than traditional marketing, by creating an interactive and immersive environment. Experiential marketing often involves activities such as live events, product demonstrations, and interactive displays. It is used to create a lasting impression on customers and to build brand loyalty.
Experiential marketing is becoming increasingly popular as a way to reach customers in a more personal and engaging way. It is also an effective way to build relationships with customers and to create a positive brand image.
Some companies in the experiential marketing market include Eventbrite, Live Nation, and Freeman. Show Less Read more