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The Baby Boomers market is a demographic group of individuals born between 1946 and 1964. This generation is characterized by their large size, as they are the largest generation in the United States. They are also known for their strong work ethic, loyalty to employers, and their commitment to family. Baby Boomers are typically well-educated and have higher incomes than other generations. They are also more likely to own their own homes and have higher levels of disposable income.
Baby Boomers are an important demographic for many businesses, as they are more likely to purchase products and services than other generations. Companies that target this demographic include financial services, health care, travel, and leisure. Other companies that target Baby Boomers include retailers, automotive companies, and home improvement stores. Show Less Read more