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Millennials, also known as Generation Y, are the demographic cohort born between 1981 and 1996. They are the largest generation in the United States, and are characterized by their use of technology, their focus on work-life balance, and their commitment to social causes. Millennials are more likely to be educated, to be employed in the service industry, and to be more diverse than previous generations. They are also more likely to be single, to live in urban areas, and to be more socially conscious.
Millennials are a key demographic for many companies, as they are the most likely to purchase products and services. Companies that target Millennials often focus on convenience, sustainability, and social responsibility. Examples of companies that target Millennials include Amazon, Uber, Airbnb, and Spotify. Show Less Read more